Information we collect
We may collect contact details you submit through partner, B2B, contact, mistake-report, or support flows.
We may collect usage data such as page views, search intent, fitment routes viewed, offer clicks, bad-deal toggles, and report submissions so we can improve coverage and campaign measurement.
When payments are enabled, payment details are handled by Stripe. We store fulfillment and transaction references needed to provide approved B2B data access.
How we use information
We use information to operate the website, answer requests, detect bad fitment or pricing data, measure campaign quality, and improve product coverage.
We use aggregate shopping and site usage signals to decide which vehicle and product families deserve research next.
We do not sell raw personal contact details. Affiliate and ad platforms may receive standard attribution events when those integrations are enabled.
Cookies, analytics, and advertising
We use necessary local storage for saved vehicle choices and other site functions that shoppers request.
Google Analytics loads only after a visitor chooses Analytics. Before that choice, analytics and advertising storage remain off and optional analytics events are not sent. The Cookie settings control in the footer opens the choices again so a visitor can change or withdraw an optional choice on that browser.
AdSense is disabled in the default production deployment. If it is enabled after Google approves this site, the AdSense script and guide ad slots load only after a visitor chooses Advertising. The current implementation requests non-personalized ads. Google and its advertising partners may process cookies, local storage, web beacons, IP addresses, device or advertising identifiers, and related usage signals for ad delivery, fraud prevention, frequency capping, and aggregated measurement. A choice may be required before this storage or processing under applicable law.
Personalized ads for visitors in the European Economic Area, the United Kingdom, or Switzerland require an appropriate Google-certified consent management platform and the required IAB Transparency and Consent Framework controls. Fitment Pilot's built-in banner is a site control for the current conservative non-personalized configuration; it is not a substitute for that certification. Review Google's partner-site privacy explanation at https://policies.google.com/technologies/partner-sites.
Affiliate links may include standard referral parameters. New affiliate or advertising integrations turn on only after the partner program approves this site and any required notices, opt-outs, or consent controls are in place.
Retention and security
Operational records are retained only as long as they remain useful for support, auditing, data quality, compliance, or B2B fulfillment.
Secrets, API tokens, payment keys, and webhook secrets should live in approved secret storage, not in public pages, GitHub issues, or local drafts.
User data deletion instructions
To request deletion of contact messages, support inquiries, or issue reports submitted to Fitment Pilot, submit a request through the contact form with the topic set to Privacy request and include the email address used during submission.
Requests are reviewed and processed from our intake queue within 30 days. Once verified, associated contact and inquiry records are permanently removed from our databases.
Saved vehicle choices and cookie consent preferences are stored entirely in your local browser storage. You can immediately delete this data at any time by clearing your browser's local storage or site cookies.
Questions
Submit questions, privacy requests, and data-quality concerns through the contact form. The request is stored in the Fitment Pilot review queue.